Careers Detail - Ismaya


Job Description

 Develop strategies, campaigns and tactical promotions that leverage online delivery platforms and key partnerships to drive sales of each brand concept within the Restaurant Division at ISMAYA Group

 Identify opportunities to establish, develop and optimize strategic partnerships with online delivery platforms and/or any relevant partners to enhance outlet sales through non-outlet channels

 Provide analysis of the competitive landscape of food delivery (global & brand level)

 Work closely with Brand Managers to drive brand & outlet location awareness, uplift sales of outlets and drive conversion of online food orders

 Ensure campaigns and tactical promotions are in line with each brand's identity, USP and target audience.

 Ensure each brand desired image and assure consistent communication of each brand

 Strategise and manage the marketing budget, campaign & tactical promotions calendar across platforms for each brand

 Measure and track effectiveness of all campaigns and tactical promotions, constantly looking for optimisation opportunities

 Analyse data (sales, P&L, COGS, PLU) to develop strategies, campaigns and tactical promotions and provide regular reports to Group Marketing Manager and Board of Directors

 Responsible for the design, production and distribution of marketing collateral on owned channels & partner platforms

Job Requirements

 Possess strong marketing strategy & campaign management experience

 Strong business and creative acumen to identify opportunities to increase sales through non-outlet sales channels

 At least 8 to 10 years of marketing experience including marketing strategy and campaign management, business strategy is a plus

 At least 5 years of managerial experience

 Experience from F&B / FMCG / Telco / e-commerce

 Excellent knowledge of consumer landscape, insights and behavior

 Have regional or international exposure, experience working with international organisations / coworkers

 Highly analytical mindset with data driven approach

 Ability to work on multiple projects and multiple levels simultaneously

 Strong team player with a high-performance mindset

 Bachelor's Degree in Marketing, Business or Psychology (Master's Degree is a plus)

 Proficient in Microsoft Office (particularly Excel and PowerPoint)