Work directly with the Group Marketing Manager on building and monitoring marketing functions relating to online food delivery sales and strategic partnerships, through the development of a comprehensive strategy, suite of KPIs and mechanisms to track the performance for each initiative
Develop strategies, campaigns and tactical promotions that leverage online delivery platforms and key partnerships to drive sales of each brand concept within the Restaurant Division at ISMAYA Group
Identify opportunities to establish, develop and optimise strategic partnerships with online delivery platforms and/or any relevant partners to enhance outlet sales through non-outlet channels
Provide analysis of the competitive landscape of food delivery (global & brand level)
Work closely with Brand Managers to drive brand & outlet location awareness, uplift sales of outlets and drive conversion of online food orders
Ensure campaigns and tactical promotions are in line with each brand's identity, USP and target audience.
Ensure each brand desired image and assure consistent communication of each brand
Strategise and manage the marketing budget, campaign & tactical promotions calendar across platforms for each brand
Measure and track effectiveness of all campaigns and tactical promotions, constantly looking for optimisation opportunities
Analyse data (sales, P&L, COGS, PLU) to develop strategies, campaigns and tactical promotions and provide regular reports to Group Marketing Manager and Board of Directors
Responsible for the design, production and distribution of marketing collateral on owned channels & partner platforms
