Drive brand equity – awareness, engagement, experience and loyalty
Develop a holistic brand strategy to increase brand equity through every stage of brand funnel
Create ideas that are aligned with brand identity to constantly improve brand perception and experience
Plan, manage and execute regular program & event for each semester
Oversee production and distribution of all collaterals relating to brand
Elevate and protect brand image
Develop and drive holistic marketing content, channel strategies that are in line with brand strategy to achieve business and/or marketing objectives
Provide holistic data analysis on performance of brand, campaigns / promos and marketing channels
Developing and maintaining resourceful customer databases (ex: high spender, influencers, VIP’s), ensuring the brand has a current and relevant target market.
Work with other divisions to resolve issues that are affecting brand perception and customer experience
Develop and drive holistic marketing content, channel strategies that are in line with brand strategy to achieve business and/or marketing objectives
Provide holistic data analysis on performance of brand, campaigns / promos and marketing channels
Developing and maintaining resourceful customer databases (ex: high spender, influencers, VIP's), ensuring the brand has a current and relevant target market
Job Requirements
Have minimum3 - 4 years past experience in a marketing field
Have minimum 3-4 experience in F&B/hospitality industry
Bachelor's Degree in Marketing, Communications, Business or any related Major
Demonstrates creativity, able to generate ideas
Able to manage social media platforms
Experienced with Microsoft Office tools i.e. Excel, PowerPoint, Word
Outgoing, extrovert personality with good interpersonal skills
Well presented with good grooming standards
Willing to travel out of town for outlet openings and events
Willing to work late / flexible hours and on weekends
Fast learner, able to adapt to dynamic environment
Digital marketing experience in performance, SEM & SEO a plus
Fluent in English
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