Planning, managing, and delivering CRM marketing integrated communication
1. Planning and delivering CRM strategies
2. Work with designer to deliver the right marketing communication
3. Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation
4. Contact point for marketing team to update benefits and redemption list
5. Capture all required information at key points in the customer life cycle
6. Manage the content on all platform to be inline
7. Manage, plan and execute event budget and activities (pre-event, event, post-event)
8. Coordinate with marketing procurement to produce all marketing collateral
9. Manage Ismaya Lifestyle digital communication platform (website, social media, newsletter, etc)