ASSISTANT GROUP MARKETING MANAGER - LIFESTYLE & NIGHTLIFE
Job Description
Work directly with the Group Marketing Manager on building and monitoring all branding and marketing functions, through the development of a comprehensive strategy, suite of KPIs and mechanisms to track the performance for each campaign
Oversee all branding and marketing initiatives, including campaigns, tactical promotions, events, public and media relations activities of the brands within the cluster
Strategise and oversee the marketing budget, campaign & tactical promotions calendar across platforms for brands within cluster
Lead Assistant Brand Managers and/or Brand Managers within the cluster to develop and optimise promotions to achieve brand growth and outlet sales targets
Ensure campaigns and tactical promotions are in line with each brand's identity, USP and target audience
Responsible for layout direction, design, production and distribution of the brands’ marketing collateral
Analyse data (Sales, P&L, COGS, PLU) to develop strategies, campaigns and tactical promotions and provide regular reports to Group Marketing Manager and Board of Directors
Provide analysis of the competitive landscape of brands and industry
Develop and maintain good relationship with internal stakeholders (e.g. other heads of cluster across divisions such as Operations, Finance, Corporate, etc) and external stakeholders (e.g. media, mall and tenant relations, partners, sponsors, etc)
Coordinate workflows between teams (within and outside the Restaurant Division) to strategise, plan and drive the execution of all marketing activities, including ISMAYA events
Drive ad-hoc / independent key strategic projects and initiatives for the Restaurant Division