To manage clusters of brands under the Marketing division and be the main point of contact for all cluster or cross cluster activities.
Brand managers use customer and trend research to create strategies that will change how people perceive the brand. This can involve overseeing advertising, design and events.
Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
Developing strategies and managing marketing campaigns across ATL and BTL to ensure that products and services meet customers’ expectations and to build the credibility of brands
Analysing the success of marketing campaigns and creating reports
Supervising advertising, product design and other forms of marketing to maintain consistency in branding
Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers)
Managing budgets and a team of marketing promotions / GROs
Organising events such as media gathering, bloggers gathering, product launches, exhibitions and photo shoots
Assisting operations in dealing with customers in general incl. handling complaints and meeting bloggers/media
Job Requirements
Has good networking in Jakarta nightlife and lifestyle communities, media & bloggers
